Nationwide Platforms initially approached IvyJack to look at a comprehensive customer journey across their entire business to assist with strategic planning. Whilst working on this project and updating other collateral, they also asked us to provide strategic and creative support, to create and deliver their annual Working at Height Best Practice Forum event.

They wanted us to develop the previous format, to showcase the latest in sustainability and innovation and to align it with their vision to be the driving force for safety improvements within the industry.

Drawing on extensive event management expertise, we needed to change the format to create an exceptional industry-wide event that would provide an immersive brand experience for delegates. This would include journey planning, site/venue mapping, creation of a visual identity and bespoke video creation, all whilst focussing on Nationwide’s key brand values; sustainability, innovation and customer experience.

We worked closely alongside Nationwide Platforms’ senior management, marketing team and their event delivery partners from start to finish to execute our vision for the event.

A primary driver for this vision was ensuring the delegate experience was engaging, educational and enjoyable. To achieve this, we proposed the inclusion of panel discussions, breakout workshops and campfire sessions, all requiring branded content and collateral.

Our creative teams developed a dedicated visual identity for the event, better reflecting the format of a convention. Using contemporary, professional graphics and a colour palette that incorporated their existing brand style to emphasise this was a Nationwide Platforms event, of national importance.

We planned the event strategy in detail, starting with a site visit and mapping the journey a delegate would take from arrival to departure. With a carefully planned agenda and a focus on providing an interactive delegate brand experience, we formulated plans that ensured visual brand reinforcement throughout the venue, across all digital and print collateral. We also devised their integrated product launch, creating bespoke videos.

The event was attended by the UK Chief Operating Officer as well as senior leadership team members from the French parent company, Loxam. Feedback from these senior managers and the attendees (delegates and sponsors) was universally positive and the event was considered a hugely successful transformation from its previous format.