Brickhill wanted a new luxury-orientated brand identity, that could be launched with their first major development, and a website that showcased their ‘premium’ brand values. Our task was to create an authentic visual identity that captured the essence of the company and reflected its ethos of designing and building unique, quality homes.

‘Elegant, crafted and unique’ were qualities that best expressed the brand’s values and needed to be reflected by the new identity.

The visual ID and corporate look must be flexible enough to work seamlessly across a variety of customer touch points covering print collateral and digital platforms - including a new website.

Functionality and apperance were equally important factors for all communications so that customers had inspirational imagery, and a wealth of information at their fingertips.

Our team pushed the boundaries of design to create something that was both unique and original within this largely conservative category. A contemporary monogram style, partnered with a classic sans-serif font and bold colourways, delivered a striking yet flexible corporate ‘palette’ very much in keeping with the values of the brand and aspirations of the business.

The new website was built in a Laravel environment using a framework designed to ensure users were never more than two or three clicks away from key information or contact details, thus minimising navigation time and creating frictionless user journeys for ‘time poor’ customers and prospects.

Every aspect of the new brand identity was captured in a set of comprehensive user guidelines including typography, colourways and photographic style so that future materials produced by the client to promote new developments etc. would be consistent and on-brand.