As part of their continued strategic growth, and to mark the unveiling of their first in-house manufactured bed, Medstrom wanted to launch a new immersive, educational facility that showcased their products as healthcare solutions. They were clear that this facility should not be just a sales showroom. 

With an existing relationship supporting their marketing function, Medstrom’s Marketing Manager approached us to design and deliver a purpose-built space that showcased their products as solutions that focus on solving patient and caregiver clinical challenges in a unique, interactive and educational setting.

Medstrom have established a strong brand reputation based on clinical innovation, evidence-based practice and education – all of which are central to their philosophy to improving patient outcomes. As such, they didn’t want to create a standard showroom like some of their competitors have. We worked closely with their Commercial Director, Product Manager and Marketing Manager, to devise an immersive, interactive journey with their innovative products and services presented as viable solutions to address issues faced by clinical staff. The facility also needed to incorporate educational and visual tools that demonstrate how to select the right specification of products.

Our concept was to create a Medstrom Academy - an environment for clinical staff to visit, get hands-on experience of Medstrom’s products and learn how their products could help deliver better patient outcomes. We wanted to ensure that, despite the environment spanning two floors, the interactive experience felt like one continuous journey from start to finish, for all visitors.

Given the constraints of the building, and the large size and category of products to be showcased, we applied a highly creative and flexible approach to design, layout and materials. We also wanted to support Medstrom’s innovative products by incorporating the latest technologies and display products.

Brand visual elements were developed to create a distinctive style to support key messaging and this formed the basis of the design continuity for the project, enabling three separate parts of the building to be connected seamlessly.

To create an interactive and immersive experience, we embedded Google Alexa technology into the ground floor part of the visitor’s journey, enabling them to ask pre-determined questions in each product area.

As the spaces were long and narrow with very little natural daylight available, the latest LED illuminated portable fabric lightboxes were incorporated as well as larger printed fabric displays and circular fabric wall frames. All display items were chosen carefully to allow the client to update at minimal cost and allowed freedom of movement within the given space. All items were also chosen for their adaptability for use at off-site events if required.

Including engaging third-party specialist suppliers, the design and build aspects of the facility were carefully project-managed by us at every stage, meeting the client’s key project milestones, and accommodating last-minute changes to the brief.