BM Catalysts were looking for a partner agency to reposition their brand, primarily in Europe, but also across the UK. Rather than being known as the largest independent manufacturer of high-quality aftermarket parts in Europe, they also wanted to be known as the most reputable, working in partnership, helping their customers to increase their profits, offer a wider range and reduce stock holdings so that they can ensure their customers have the very best choice available. They approached us to develop a campaign across the UK and Europe to realign their brand.

To develop an innovative and compelling strategy that would set BM Catalysts apart from their competition, strengthening their position across each of the market territories they operate in, ultimately driving awareness and sales. We saw this as an opportunity to challenge brand perceptions through a radically different campaign that would reinforce positive brand perceptions.

By gaining a deeper understanding of who BM Catalysts are, the aftermarket industry and their current position in the marketplace, we were able to refine and identify the essence of their brand to deliver a wide-ranging national and European campaign that met the needs of the client.

We conducted core research with their senior management team and sales team to understand their end goals. We looked at competitors, the nuances of the international markets they sell in, concentrated on their target audience and asked what they wanted their existing and potential customers to say, think, feel and do.

Our findings helped us to identify a new brand proposition, shaped by four brand pillars that became the focal point of the campaign. These brand pillars influence how BM Catalysts wanted their target audiences to perceive their brand and business, an integral part in showing what BM Catalysts stood for as a business.