BM Catalysts

Evolving a World-Class Manufacturer

The brief

BM Catalysts are Europes largest independent manufacturer of Catalytic Converters, DPFs and Front Pipes.

Our task, develop a global campaign and realign the brand as not just the largest independent manufacturer of high-quality aftermarket parts in Europe, but also the most reputable.

Those
who value
growth,
value BM.

Our response

We wanted to develop an innovative, compelling strategy that would set BM Catalysts apart from their competition, strengthening their position across each of the market territories they operate in, ultimately driving awareness and sales. We saw it as an opportunity to challenge brand perceptions through a radically different, positive campaign.

Our solution

By gaining a deeper understanding of who BM Catalysts are and their current position in the marketplace we were able to refine and identify the core essence of the brand and deliver a wide ranging campaign that addressed the needs of the client.

We conducted core research with the senior management team and the sales team to understand their end goals. We looked at competitors, the nuances of the international markets they sell in, concentrated on their target audience and asked what they wanted their existing and potential customers to say, think, feel and do.

Our findings helped us to identify a new brand proposition, shaped by four brand pillars that became the focus of the campaign. They influence how BM Catalysts wanted their target audiences to perceive the company and play an integral part in showing what BM Catalysts stands for.

The brand pillars we brought to life by implementing a fully integrated campaign that incorporated key brand values and messaging, tone of voice, supporting imagery and typeface updates, creative, social media, PR and advertising.

All outbound communications were designed specifically to enhance BM Catalysts reputation using new concept campaign assets across multiple channels and formats, including print and digital.

If you would like to know more about how you could realign your brand and engage with new customers more effectively, please get in touch.

Futura PT

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A b c d e f g h i j k l m n o p q r s t u v w x y z