How To Build Brand Reputation Through PR
1. Focus on the brand mission
Recently, there has been a huge focus on mission and value-based content for all brands. Audiences want to support brands that are visibly living and breathing their brand values, throughout their entire customer journey.
With more customers holding brands accountable for their actions, PR is about highlighting how you deliver your brand mission, every single day.
So, remember when you develop your PR strategies and create your pitches, your brand mission should be at the top of your priorities. Key messages should be purposeful and a reflection of your brand values.
2. Quality over quantity
Gone are the days about pitching to a mass media audience. These days, it’s more about identifying targeted opportunities and delivering purpose based communications. By tailoring stories based on your products and demographics, you can create compelling content that is relevant within their industry.
It’s all about identifying the right opportunities, where audiences are seeking and consuming content like yours – remember, it’s not about quantity, but the quality of your audience
3. Owned media is just as important as earned media
Whether it’s using your social media, blogs, emails or spokespeople profiling, using your own channels is a fantastic way to speak to your audience directly. It allows you to have full brand autonomy and a way to communicate your brand values and mission statement in your own way.
By using owned media, you can grow your audience organically, increase your brand network and convey a positive brand perception, all in a cost-effective way. It’s a win win.
To find out more and discuss how IvyJack transforms brands and businesses, contact us today.
