What is Brand and Business Transformation?
Balancing the needs of different internal departments is a common business challenge. Marketing versus sales; service versus operations means a constant push and pull of needs that, let’s face it, can be very painful to manage. However, having core business disciplines working in harmony is critical for commercial success, because it is only by aligning internal behaviours behind a consistent brand vision that a business can deliver truly exceptional customer experiences.
That’s why, unlike a traditional agency, we don’t just focus on producing effective creative work - we look at the entire business. Since the agency began, we’ve helped clients strengthen their brand and delivered impactful marketing campaigns on the back of our work, but more importantly, we have also always helped our clients transform their bottom line. Our core ethos is to deliver “brand and business transformation” and that’s what drives us every single day.
And this is how we do it…
Step 1: Insight and strategy.
We start by understanding your commercial objectives. What exactly are you trying to achieve and why? Is it about increasing sales, developing brand awareness, or improving customer retention? We help identify the key drivers that will have the biggest impact on your business in the shortest possible timeframe with a focus on the customer and end user. We believe it’s about making them feel like they really matter. So, at this early stage, we help you understand exactly what your audience thinks, feels, and does in relation to your market. Knowing what drives them, what needs they have and understanding how your business can better serve them is critical to brand success.
By looking for insights and identifying trends that can be utilised creatively, either through marketing communications or improved business processes, we help you affect and influence buyer behaviour in the future. Sometimes, this can simply be providing a new perspective that unlocks potential that already exists within your business that only objective observation can reveal.
Step 2: Business processes
Whatever sector you’re in, how easy it is to do business with you is a critical factor in determining overall customer satisfaction and how likely your brand will be chosen again and again. That’s why our next step is to review your processes and evaluate how the business can become more efficient.
We have the ability to evaluate and reconfigure your current customer touchpoints, and the systems on which they operate. By working with you, we can identify areas of friction in the delivery process, map out your ideal customer journey, and use our technical skills to turn this into a reality.
Step 3: Creative and delivery.
Once these processes have been aligned, they can be pushed out through external communications to get your brand noticed and talked about. From brand creation, design and advertising to content development, PR, digital, social media and much, much more, our team is brave by nature and our work is bold by design to ensure you achieve your commercial and communication objectives.
Step 4: Team development
All too often, brands will invest in advertising and promotion without having the skills and processes in place to deliver what they are promising in their ads. At best, this results in a missed opportunity and, worse, consumer dissatisfaction and sometimes dissent which is often shared more widely on social media! By combining well-proven management principles and a sound understanding of branding and behavioural psychology, we help turn brand values into brand behaviours - behaviours that align perfectly with external marketing. By improving customer service, sales, and internal management skills we help create a unique ‘brand experience’ that customers come back for time after time. This delivers a game-changing competitive advantage for our clients – irrespective of sector, business size or marketing budget.
So, there you have it – our take on brand and business transformation. With our unique combination of skills and experience, we can help you smooth out those pain points, and achieve your commercial and brand objectives as quickly as possible.
To find out how we can help you, get in touch today.
