IvyJack Communications fundraise for Alzheimer’s Society’s Memory Walk

23rd September 2019

This weekend, the IvyJack team took part in Alzheimer’s Society’s Memory Walk to raise money and awareness for dementia. Despite the rain, the team walked an impressive 6.5km in Leicester’s beautiful Abbey Park, joining thousands of people in the challenging fight against dementia.

The IvyJack team exceeded their fundraising target with further donations still coming in - all contributing towards research to find a cure for this illness. Around 225,000 people develop dementia every year, that's the equivalent to one person every three minutes. Memory Walks will be taking place across September and October to raise money for a world without dementia.

This team initiative comes after IvyJack’s very own Nimisha joined Dame Barbara Windsor and her husband Scott Mitchell in a visit to 10 Downing Street earlier this month. The visit was to deliver to a public letter to the Prime Minister, on behalf of Alzheimer’s Society, calling for urgent action for those people affected by dementia.

This is all part of Alzheimer’s Society’s Fix Dementia Care campaign, which has been running since 2016. The recent trip to Downing Street has marked a significant moment for the charity, a day that also saw a meeting with Boris Johnson himself and an opportunity to discuss with him the ways in which dementia care can be fixed. This is a huge step forward for all those families who are struggling to get much needed support.

Nimisha Sharma, IvyJack’s PR Integration Manager spoke of this incredible opportunity, “I feel so honoured to have been able to have been a part of such an important day, to be able to stand outside 10 Downing Street with Dame Barbara Windsor and voice an issue so close to my heart is overwhelming. I am so grateful to my colleagues at IvyJack for supporting me further and taking part in the Memory Walk. It was a great day and, most importantly, we raised a lot of money for such an important cause.”

To find out more about how you can support, please visit IvyJack’s JustGiving page, https://www.justgiving.com/fundraising/mw481318

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