Case Studies: Blaby District Council | IvyJack Communications

Blaby District Council

Blaby District Council

The brief

When Blaby District Council needed an integrated campaign to encourage residents to adopt paperless billing, they asked us to look at a campaign that would resonate with the target audience. Our task, find a point of difference to encourage better engagement.

Our response

Whilst focusing on the main benefits of paperless billing and direct debits was mandatory for this campaign, we also wanted to focus on some additional benefits. Our campaign also focused on the environmental aspects of switching to paperless billing with a community focused call to action.

Animated Social Graphics

Our solution

Our integration, design and digital teams worked together to create and develop a fully integrated campaign. The ‘Do your bit. Go paperless’ campaign was launched though local press advertising, social media posts, website banners, email messaging and posters distributed within the local area.

If you require a fresh approach to developing a campaign and would like to find out how we can help, please get in touch.